YOUR HAIR’S STARTING POINT
Color-Treated or Highlighted

WHAT
Pantene Pro-V Color Hair Solutions Color Preserve Shine Shampoo gently cleanses colored hair to remove dulling residue and build-up, revealing luminous, multidimensional, shiny hair. The advanced formula helps protect color, while helping to restore brilliance.

WHY
Pantene’s research shows that oxidative coloring changes hair at the structural level, causing the surface of the hair fibers to become uneven and the protective, water-repelling layer of the hair fiber to disintegrate. Without the protective layer, the hair fiber is prone to micro-scarring and damage, which changes the way it interacts with light and leads to a dull appearance.

HOW
Pantene’s advanced shampoo contains micro-polishers that smooth and refinish the outer layer of color-treated hair to help protect color and leave hair shiny. Gentle cleaning surfactants remove scalp oil and build-up without being harsh to vulnerable, colored hair. Once rough and uneven, the newly smoothed hair cuticles reveal shiny, vibrant color.
USE For color-treated hair that’s shiny and healthy, use with Pantene Pro-V Pantene Color Hair Solutions Color Preserve Shine Conditioner and Color Nourishing Treatment.