YOUR HAIR’S STARTING POINT
Color-Treated or Highlighted

WHAT: Pantene Pro-V Color Hair Solutions Color Preserve Shine Shampoo gently cleanses colored hair to remove dulling residue and build-up, revealing luminous, multidimensional, shiny hair. The advanced formula helps protect color, while helping to restore brilliance.

WHY: Pantene’s research shows that oxidative coloring changes hair at the structural level, causing the surface of the hair fibers to become uneven and the protective, water-repelling layer of the hair fiber to disintegrate. Without the protective layer, the hair fiber is prone to micro-scarring and damage, which changes the way it interacts with light and leads to a dull appearance.

HOW: Pantene’s advanced shampoo contains micro-polishers that smooth and refinish the outer layer of color-treated hair to help protect color and leave hair shiny. Gentle cleaning surfactants remove scalp oil and build-up without being harsh to vulnerable, colored hair. Once rough and uneven, the newly smoothed hair cuticles reveal shiny, vibrant color.

USE: For color-treated hair that’s shiny and healthy, use with Pantene Pro-V Pantene Color Hair Solutions Color Preserve Shine Conditioner and Color Nourishing Treatment.